As a designer you want it to look good, the user wants it to work. Is there a happy compromise? Often simplicity is the answer – strip it back to the skeleton and only build in the minimum gloss and sheen. A brand colour, logo and all the whistles and bells – including badly written copy and too many content types will overwhelm and confuse a user.
Without strong direction aligned with the needs of the user, a design will not hit its mark. There is so much in making a good design great. Often it is the research that spurs evidence based decisions and this will do much of the thinking and win most of the arguements about placement of content or interface elements. By being stubborn and telling the right people constantly can change minds. Just ensure you have the evidence to back up your arguements!Tweet
