|Sometimes attending events do nothing more than affirm that you are doing the right thing. That you know a bit about what you do and that there are many like-minded individuals out there who are moving in the same direction.
This event proved all those things but also gave us some excellent food, in an area of Amsterdam that was devoid of drunks, stoners or sex workers. Amsterdam is a wonderful city and the trip reaffirmed that fact.
It also provided some great workbooks on design strategy, information architecture and interaction design. I only attended the IA event (my company’s budget too tight to splash the cash on the three day course) but it was well worth it. For an overview, view this UX Intensive page.
Chiara Fox did a very good job of outlining IA and all the various facets of the work that it encompasses. There wasn’t any real new news that we could take home but just an affirmation of what we do know. All in all a good trip and money well spent.