Wire frames should
- be the culmination of all the user research and applied to the schematic
- ensure the clients understand that the interface is where the user interacts with their products
- allow concentration on functional aspects of the site and not brand or graphic execution
- be a working document that will change as the design process progresses
Using PowerPoint to show wire frames is a really powerful tool as it allows an element of control over the client. As you are in a formal presentation environment, you are in charge. When you talk, the audience will listen (if they don’t, just stop the presentation until you receive undivided attention). It also allows you to reveal features in a very structured manner, on your terms, that will aid the audience’s understanding about what is being suggested.
With the animation features you can also highlight elements on the page to draw attention to a particular area. Its best to do this in stages.
By unfolding the site’s features in a very structured way you are not overloading the client with too much information. Break it down into steps, it becomes a more manageable presentation of the site interface design and architecture. Annotations also should be added alongside the wire frame. This allows the presentation to stand alone if the client needs to distribute it amongst the stakeholders.
After the presentation the real work will begin when the dialogue between interface designers and web developers starts. Remember as the design is given a branded look, and goes to usability, that the wire frame’s integrity is not diminished by personalities on the team. Changes should only occur as a result of user testing.
It is an iterative process and changes will happen but keep an eye on developments as the site takes shape. Not following a signed-off wire frame is the equivalent to not having one in place at all.