What the main thrust of the presentation gave me, was just how highly sensitive design professionals have to be to the immense variety of tools, methods and disciplines when designing a solution.
The slide above really captures this and is a great aide memoir to you if you are a UX team of one. Even if you are not, to be aware of the elements is really important.
|SWOT Review||Stakeholder interviews|
|Literature review||Heuristic review|
|Identify competitors||Identify Comparators|
|Do an audit||Evaluate structure|
|Evaluate segments||Check ease of use|
|Quality of content||Unique features|
|Content Inventory||Content modelling|
|Metadata schema||Thesauri development|
|Think aloud protocol||Task-based tests|
This table doesn’t include design and so Buley proceeded on outlining a three step process, or method, of how she comes up with the designs. She covered off a variety of ways to brainstorm effectively, then the advantages of working with an ad hoc team and finally ways to pick the best ideas. Ways of generating and refining, but no mention of concept models – one day their moment will come!
Gathering peers unconnected with UX is still a valuable exercise that we should all do more of. Its real collaboration and also serves to break down barriers between teams that can help and not hinder. Different perspectives from different disciplines gives new insights and also stops the misplaced thoughts of designers being precious prima donnas.
Design principles were outlined, transpiring to be the alignment of business goals and user needs. They helped in refining ideas that were generated through the design process, but importantly were also to help defend those ideas. Contextual elements were not talked about here but perhaps that was a given?
The last slide felt like a call to arms for all those long-suffering designers out there who have to be a UX team of one. Buley states that this approach will build confidence, establish your authority and shows that you care.
Now all you need do is grab a sketch pad, some colleagues and imagination and go and make something great. This was a talk that was brilliantly delivered with a message of real clarity.