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The human brain is complex but this book manages to break it down into parts that we can relate to and is a very accessible and quick book to read.The author, Dr Susan Weinschenk, tells of us having three brains in one. Which certainly explains why it is so necessary to embark on research – with three brains how can we ever second guess our users?
She lays out how this complex system works but also states that the unconscious mind makes many of the decisions in our lives. By influencing the unconscious mind though design techniques, we can effectively persuade users to interact with our sites and become more engaged.
The book is not really a practical, by the numbers guide, but more about the concepts of why users do the things they do. As such its worth buying and an enjoyable read that gives us insights that are backed up with actual contemporary research. |
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Tags: Neuro Web Design, Persuasive design, User behaviour, User Centred Design, User Experience, User paths
