Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design


universal-principles-of-design   With a title like that you would think you were in for some pretty arduous reading. But this book achieves a solid, broad and well researched overview of the key design principles.

When I review a book I like to see what others say about it. The criticism this book receives, is focused on the layout (typography and quality of illustrations) and the focus it has on US case stories.

However, the core of the book is the text, and it is a well written enormously ambitious work that cites key influencers of design thinking. It crosses the boundaries between design disciplines with ease.

It is essential reading if you are a designer, in education or work with those involved in design.


The book is worth the investment because of its breadth of coverage. It also serves as a reminder to why things work the way they do, how we perceive colour, layout and elements of persuasion. To those involved in UX this book is really important because it does not focus on one medium – but several. We need that ability as UX designers to be flexible and adapt to each design challenge. Practical application of our craft is founded in these principles, not being aware of them only sets us up for bigger falls in the future.

Verdict: This book was first published six years ago but it still feels fresh. The design principles are as valid now as they were then and you feel that they are a timeless benchmark to which design work must stand against. This book is an excellent source of reference and inspiration.

Tags: ,

Comments are closed.