The purpose of UXBASIS is not only to be a set of methods for UX practitioners but it is also a way of introducing UX to the wider organisation. The talk I gave last month to a group of Danish web product managers was focused on not only the tools we use in UX but how they themselves can successfully integrate UX into their organisation.
The audience represented those who really are empowered to change the user experience daily – the product and web development managers. In the presentation I highlight several ways to create change and use approaches to help give a different perspective to their task in hand.
So much of what they deal with, the political and organisational challenges as well as resource issues and technological constraints, we only observe as UX people. The real-life of producing and implementing what we draft is something that as UX people we need to be more mindful of. After the implementation of the ideas, these people are the ones who must ensure business runs as usual and goals are met.
The presentation is an introduction and also a practical approach to get UX integrated with 5 tips to help UX become a reality in the team and the business.