When you organise content on a web site, how can you be confident its relevant and clear for your users? The following walk-through tells of how you can ensure you build a site with users’ interests at heart.
What is a taxonomy?
The term ‘taxonomy’ is a bit of a misnomer, having its origins in Biological study denoting sub-species within a species classification. However, in the business sense of the word, taxonomies can encompass a whole range of different elements that, broadly speaking, are ways of classifying content under categories recognised by a user group.
This post is reflective of the business environment I work in, notably in the B2B publishing sector. However, I feel that all sites would benefit from this approach if they use a site search technology, a CMS and a specialised group of individuals.
Taxonomies on business-to-business websites are industry based around the communities that interact with their content. The problem that many sites find is that the content can evolve and the taxonomy can not adjust to changes in what the content creators produce, or with what advertisers wish to sponsor, with regards to useful popular content. (more…)Tweet