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You hear alot about engagement, and not just in the UX community.
How do you engage your website users? What exactly constitutes the different parts of a website’s content that will attract people and make the website an enjoyable experience for them and a profitable one for your business?
Continue reading “Engagement and optimisation: Success Metrics” » |
Archive for the ‘Design Practice’ Category
Engagement and optimisation: Success Metrics
Tuesday, March 17th, 2009
Holistic concept models: an ROI blueprint
Sunday, November 30th, 2008
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I read a post recently that illustrated how concept models are rarely used in the right way and are often misunderstood. Are they really worth doing at all?
Now seems a good time to expand on the tool that Dan Brown has popularised through his book Communicating Design. Not as simply a stand alone tool but one that can provide a blueprint for giving solid ROI on design, analytics and testing. Continue reading “Holistic concept models: an ROI blueprint” » |
EPIC 2008 (IN)VISIBILITY
Thursday, October 23rd, 2008
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A big surprise when attending the EPIC 2008 conference was the lack of talk around the next stages beyond ethnographic research. The academic stance was accompanied by representatives of large corporations, though it felt mainly a concentration on the methods and findings of ethnographic praxis. Continue reading “EPIC 2008 (IN)VISIBILITY” » |
Creating user centred taxonomies
Saturday, October 18th, 2008
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When you organise content on a web site, how can you be confident its relevant and clear for your users? The following walk-through tells of how you can ensure you build a site with users’ interests at heart.
What is a taxonomy? The term ‘taxonomy’ is a bit of a misnomer, having its origins in Biological study denoting sub-species within a species classification. However, in the business sense of the word, taxonomies can encompass a whole range of different elements that, broadly speaking, are ways of classifying content under categories recognised by a user group. |
Extending the experience
Saturday, October 11th, 2008
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Synthesis of research, business culture and product goals ensures a UX team sits in the middle of a web development process. However the team can benefit by not being solely project focused…
User experience is heavily associated with brand experience and as technology becomes less visible and more pervasive, the two elements will converge into one. User experience adds substance to the brand experience – experience design defines the brand.
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Creating User-Centred Taxonomies: Part Two
Wednesday, September 3rd, 2008Creating user centred taxonomies on FUMSI
Tuesday, August 5th, 2008
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Published here, the first in a two-part article I have written about the mechanics of creating user centred taxonomies. |
Tools and techniques for managing website evolution
Monday, July 14th, 2008
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This post started from the ideas of a two-part post written last year by Seth Gottlieb & Brice Dunwoodie. It made me think about a list of tools and techniques that content editors could use whilst editing in a collaborative environment. The post is a point of reference for those involved in the daily running and development of sites that are continually evolving.
Continue reading “Tools and techniques for managing website evolution” » |
IA Summit 2008 UX Matters review
Monday, July 7th, 2008
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After several blog posts, UX Matters asked me to do a proper job on it and it is now live here, in an overview of all the highlights of the IA Summit 2008. |
The what, when and why of wireframes
Thursday, June 26th, 2008
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I recently presented at a conference on the humble wireframe and thought it would be a good idea to run through some key points. I have also noted that some feel the wireframe is dead, though if anything its more alive now than ever. Pay heed to 37 signal’s take on the subject…
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