Archive for the ‘BASIS’ Category

Getting UX Integrated

Monday, June 21st, 2010

The purpose of UXBASIS is not only to be a set of methods for UX practitioners but it is also a way of introducing UX to the wider organisation. The talk I gave last month to a group of Danish web product managers was focused on not only the tools we use in UX but how they themselves can successfully integrate UX into their organisation.

The audience represented those who really are empowered to change the user experience daily – the product and web development managers. In the presentation I highlight several ways to create change and use approaches to help give a different perspective to their task in hand.

So much of what they deal with, the political and organisational challenges as well as resource issues and technological constraints, we only observe as UX people. The real-life of producing and implementing what we draft is something that as UX people we need to be more mindful of. After the implementation of the ideas, these people are the ones who must ensure business runs as usual and goals are met.

The presentation is an introduction and also a practical approach to get UX integrated with 5 tips to help UX become a reality in the team and the business.

UXBASIS goes mobile

Thursday, May 6th, 2010


photo   We have released UXBASIS as a mobile version, so your smart phone can now easily navigate the cards within a browser.
Entering into your address bar will automatically direct you to the mobile version.

Within the next week we are also accepting orders on the UXBASIS cards and poster, and we aim to deliver worldwide for a fee that just covers the cost of production and shipping.

We have kept costs low to ensure that the items can be distributed beyond UX teams and into the wider development community. This is where we feel that the real impact of these tools will be felt, benefitting users and businesses alike.

We decided to make physical cards to help people like us communicate with project managers and clients about the work that we do and the purposes of our tasks.

If anything we hope that UXBASIS is a conversation starter with the people who have influence over product teams, and inevitably control budgets.

Our aim is to help businesses and professionals work smarter and more collaboratively by making these tools more readily available to those in the user experience field.

If you are interested in purchasing a box of cards or a poster (or both) then email or follow @hellogroup on Twitter to keep updated.


Wednesday, September 30th, 2009

Embed the tools in your blog and always have a reference on hand…


Thursday, September 24th, 2009
diagram A lot of what I do never sees the light of day. That is something that took me a while to be comfortable with. Especially when you work in design, many times you are judged on what you produce.

Much of my work exists in strategic reports that may never get funding from sponsors. Ideas that just exist on the page or research that may be implemented when the hardware is there to support it. Wrapped up in non-disclosure agreements, it is a fact of working in this industry. One that you need to deal with if you are going to enjoy the processes of making a good user experience.