Archive for the ‘Personas’ Category

Engagement and optimisation: Defining behaviours

Tuesday, March 24th, 2009

 

personas


Photo by Nicholas Nova

 

The second of a seven part post about optimising a site to create a more engaged audience. Here we look at user behaviour and how methods used help ensure you address user needs.

Previously: Success metrics

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User stories or Personas?

Friday, February 22nd, 2008

Some have a dislike of personas, as they are too much of a cute fit, a caricature, nothing more than stereotypes of your user base. I agree with this in some respects, personas that are not grounded in qualitative, ethnographic research are misleading and potentially damaging to a project. (more…)