Archive for the ‘Relevance’ Category

Sacca, Twitter and why should we care?

Monday, May 11th, 2009

 

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Chris Sacca – Picture courtesy of Anne Helmond

  Last month, at The Next Web 2009, Chris Sacca – investor in Twitter, was interviewed on stage and also chaired a panel about the Twitter ecosystem. The following post is a combination of his comments.

Before being a major investor in Twitter, Sacca worked  for Google, where he ran the the alternative access division, whose ambitious aim was to get everybody connected to the internet. They mostly focused on user experience and solving user problems.

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Engagement and optimisation: Defining behaviours

Tuesday, March 24th, 2009

 

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Photo by Nicholas Nova

 

The second of a seven part post about optimising a site to create a more engaged audience. Here we look at user behaviour and how methods used help ensure you address user needs.

Previously: Success metrics

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