Archive for the ‘Web Metrics’ Category

Engagement and optimisation: Success Metrics

Tuesday, March 17th, 2009
sale You hear alot about engagement, and not just in the UX community.

How do you engage your website users? What exactly constitutes the different parts of a website’s content that will attract people and make the website an enjoyable experience for them and a profitable one for your business?


In the first of seven parts, I’ll take a look at what goes into creating an engaged website audience and an optimised site.

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Do you see numbers or people?

Monday, March 9th, 2009

 

omniture banner  

I recently attended  a training course where we were taught how to interpret figures in web analytics software. We learnt about the different reports to use in specific situations and where to look for trends and behaviours. All massively valuable and seen in Google Analytics, Omniture and WebTrends amongst others.

 

Remember – the figures are only a part of the solution
Something strikes me about this software, and web analytics in general. The knowledge of using the system and synthesising the data is really only the beginning of the work (and perhaps the job roles that are needed to be employed).

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Holistic concept models: an ROI blueprint

Sunday, November 30th, 2008

 

process    I read a post recently that illustrated how concept models are rarely used in the right way and are often  misunderstood. Are they really worth doing at all?

 

Now seems a good  time to expand on the tool that Dan Brown has popularised through his book Communicating Design. Not as simply a stand alone tool but one that can provide a blueprint for giving solid ROI on design, analytics and testing.

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User paths for conversion – elements in engagement

Tuesday, June 17th, 2008

 

 

clip_image002   This image was shown during Peter Moville’s talk about IA 3.0. What is interesting about it is how he linked this to Christopher Alexander’s text about design in architecture and also Peter Merholz’s essay Metadata for the Masses. In which he highlights ‘desire lines’ how paving is built once you see the paths that people tread.

If we look at online behaviour, user paths give us a solid idea of routes to content, where they return to and where they tend to go next. Human behaviour tends to follow patterns, see this article about mobile phone usage for an example of how predictable we tend to be. (more…)

Persuasion Architecture – getting the ROI on IA

Monday, February 18th, 2008

 

persuasion   Persuasion Architecture has been around for years, Bryan Eisenberg (and his brother Jeffrey) founded the term and has been successfully establishing it as a concept and a measurable process. However, in a recent post, he states that after 7 years we still must be aware of usability and optimising the user experience. Regardless of the passage of time, sites still struggle to be successful. (more…)

ComputerWeekly.com- An IA case study

Wednesday, December 5th, 2007

cw_screen_old
The old computerweekly.com

This was not so much a redesign, or even a relaunch, but more of a resurrection of a site that had become tired, old and ineffective. Its many shortcomings were highlighted with the onslaught of the new generation of sites from competitors that used user-generated content and a more social networking approach to their presentation layer.

As this site represented the best of computer related business journalism, it was apt that it should be the company’s first site that underwent a complete overhaul from the ground up.

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Making metrics work

Sunday, October 28th, 2007

The importance of web metrics has always been self-evident in the world of SEO. It is the measurement of key performance indicators, obvious to all, as clear as day in fact. This transparency and the credence of web analytics is a powerful companion to IA strategies, convincing the client is so much easier when real figures can be shown that highlight user behavior. Often it enables you to get over bigger cultural hurdles that your project needs to overthrow, to enable it to be a success.

Beware of the stakeholders one-eyed view…

dilbertpie1 (more…)