Archive for the ‘Persuasive design’ Category
Tuesday, March 9th, 2010
How do you construct the architecture of a site or web application you are designing to give an optimised experience? When talking about architecture it is not specifically about the technical implementation but more the concept of a site being able to exist in multiple areas, accessible from multiple paths and able to accommodate different user interactions.
An optimised architecture must be;
Adaptable – to adapt to different user needs (how they arrive to the product, via search, email, bookmarks or referrals)
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Be aware that users arrive deep into the content a site offers. Every page should have the ability to act like a landing page. Ensure the user’s initial intent is satisfied by clear calls to action, signposting and visual clues to get them started and motivated to continue on site. Group pages together and see what percentage of the total audience arrive at them to give you an idea of how to shape and model the content around their wants and needs. Offer numerous opportunities for varied paths of navigation, from different user types.
Continue reading “Engagement and Optimisation: Architecture for optimisation” » |
Posted in Optimisation, User paths | No Comments »
Tuesday, June 9th, 2009
Verdict: This book may well do for persuasive design techniques what Steve Krug’s Don’t make me Think did for usability. If you are involved in user experience I recommend reading this book.
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The human brain is complex but this book manages to break it down into parts that we can relate to and is a very accessible and quick book to read.The author, Dr Susan Weinschenk, tells of us having three brains in one. Which certainly explains why it is so necessary to embark on research – with three brains how can we ever second guess our users?
She lays out how this complex system works but also states that the unconscious mind makes many of the decisions in our lives. By influencing the unconscious mind though design techniques, we can effectively persuade users to interact with our sites and become more engaged.
The book is not really a practical, by the numbers guide, but more about the concepts of why users do the things they do. As such its worth buying and an enjoyable read that gives us insights that are backed up with actual contemporary research.
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Tags: Neuro Web Design, Persuasive design, User behaviour, User Centred Design, User Experience, User paths
Posted in Book reviews, Books, Persuasion Architecture, Persuasive design, Reviews | No Comments »
Tuesday, March 17th, 2009
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You hear alot about engagement, and not just in the UX community.
How do you engage your website users? What exactly constitutes the different parts of a website’s content that will attract people and make the website an enjoyable experience for them and a profitable one for your business?
In the first of seven parts, I’ll take a look at what goes into creating an engaged website audience and an optimised site.
Continue reading “Engagement and optimisation: Success Metrics” » |
Tags: Design Strategy, Enagement, Optimisation, Persuasion Architecture, Persuasive design, SEO, Usability, User paths, Web analytics, Web Metrics
Posted in Engagement, Optimisation, Persuasive design, SEO, Usability, User Experience, User paths, Web Analytics, Web Metrics | 4 Comments »
Monday, March 9th, 2009
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I recently attended a training course where we were taught how to interpret figures in web analytics software. We learnt about the different reports to use in specific situations and where to look for trends and behaviours. All massively valuable and seen in Google Analytics, Omniture and WebTrends amongst others.
Remember – the figures are only a part of the solution
Something strikes me about this software, and web analytics in general. The knowledge of using the system and synthesising the data is really only the beginning of the work (and perhaps the job roles that are needed to be employed).
Continue reading “Do you see numbers or people?” » |
Tags: Persuasion Architecture, Persuasive design, User Experience, Web analytics, Web Metrics
Posted in Optimisation, Persuasion Architecture, Persuasive design, User Experience, Web Metrics | 3 Comments »
Tuesday, June 17th, 2008
Tags: Christopher Alexander, conc, Page Layout, Persuasion Architecture, Persuasive design, Peter Merholz, Peter Morville, User Centred Design, User paths, user pathways, Web Metrics
Posted in Concept Models, Engagement, Optimisation, Page Layout, Persuasion Architecture, Persuasive design, User Centred Design, User Experience, User paths, Web Analytics, Web Metrics | No Comments »
Thursday, May 15th, 2008
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Luke Wroblewski – Content Page Design Best Practices
One of the talks at the IA Summit was by Luke Wroblewski, author of two books and various resources published on his site. If you can see/hear the presentation at this location, I would urge you to do so. There will be something in there I have missed! The content he shared, was an insightful window into how we design pages and how the business requirements of a page may actually work against it. It really reminded me about the mechanics of persuasion, and he highlighted some insights explicitly. The following observations were made by Wroblewski. Continue reading “Design principles for building user engagement” » |
Tags: IA Summit 2008, Luke Wroblewski, Persuasion Architecture, User Centred Design, user pathways
Posted in Conference reviews, Design Theory, Design principles, Experience Design, IA Summit 2008, Information Design, Interface Design, Persuasion Architecture, Reviews, User Centred Design | 1 Comment »
Monday, February 18th, 2008
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Persuasion Architecture has been around for years, Bryan Eisenberg (and his brother Jeffrey) founded the term and has been successfully establishing it as a concept and a measurable process. However, in a recent post, he states that after 7 years we still must be aware of usability and optimising the user experience. Regardless of the passage of time, sites still struggle to be successful. Continue reading “Persuasion Architecture – getting the ROI on IA” » |
Tags: Design Practice, Information Architecture, Interaction Design, Persuasion Architecture, Persuasive design, User paths, Web Metrics
Posted in Engagement, Information Architecture, Interaction Design, Optimisation, Persuasive design, User paths, Web Metrics, Wireframes | 2 Comments »
Monday, January 7th, 2008
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The powerful thing about the wire frame is that it removes many emotive aspects of design that will cause division amongst clients. There are no uses of branding , colours or elements of graphic interest on a good wire frame. When they are stripped back to absolute functional essentials it is much easier to explain exactly why key elements are placed in certain areas on the page.
Continue reading “Wireframes – illustrating design strategy” » |
Tags: Experience Design, Information Architecture, Usability, Web design, Wire frames
Posted in Design Tools, Information Design, Interface Design, Persuasion Architecture, UCD, Usability, User Centred Design, Wireframes | 2 Comments »
