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You hear alot about engagement, and not just in the UX community.
How do you engage your website users? What exactly constitutes the different parts of a website’s content that will attract people and make the website an enjoyable experience for them and a profitable one for your business?
Continue reading “Engagement and optimisation: Success Metrics” » |
Archive for the ‘SEO’ Category
Engagement and optimisation: Success Metrics
Tuesday, March 17th, 2009Building a metadata schema
Saturday, June 7th, 2008 |
A year ago I was involved in a major restructure of 7 major websites. Each had a new taxonomy and controlled vocabulary created. A clear vision of the direction of each site was drawn up and site maps and wireframes produced. The one problem we had, was there wasn’t a generic metadata schema that was adhered to. It was a combination of ad hoc, legacy tags. Some originated from the SEO team and some from the developers and database administrators on each site. |
Optimising images to ensure findability
Monday, June 2nd, 2008
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Tagging images at source enables a standard to be reached when all images are used during a production process, both for print and online. If they are tagged properly, valuable metadata can be captured inside the JPEG file that can be read by applications later, either on or off line. Continue reading “Optimising images to ensure findability” » |
