I read a post recently that illustrated how concept models are rarely used in the right way and are often misunderstood. Are they really worth doing at all?
Now seems a good time to expand on the tool that Dan Brown has popularised through his book Communicating Design. Not as simply a stand alone tool but one that can provide a blueprint for giving solid ROI on design, analytics and testing.
I was asked what UX people did recently. I came up with the usual descriptions that you can read anywhere – we do interaction design, information architecture and usability. But that means little to most people and that’s a problem that has an impact in business.
Maybe we can look at this again in simplest terms. What are our aims? We strive to make digital products better to use, more enjoyable to experience and, at best, memorable.