Posts Tagged ‘Mental Models’

Holistic concept models: an ROI blueprint

Sunday, November 30th, 2008


process    I read a post recently that illustrated how concept models are rarely used in the right way and are often  misunderstood. Are they really worth doing at all?


Now seems a good  time to expand on the tool that Dan Brown has popularised through his book Communicating Design. Not as simply a stand alone tool but one that can provide a blueprint for giving solid ROI on design, analytics and testing.


IA diagrams on Flickr

Tuesday, July 1st, 2008
flickrbutton The diagrams that have appeared on this site are now in a Flickr set here.The set will grow, but I hope to use it as a basis to help educate/enlighten clients in what IA is and what it can offer them.

The design process illustrated

Saturday, November 17th, 2007



Bizarre as it may seem, this strange sketch helped me maintain focus during my recent MA in Design Practice. The mental model was a way of remembering the core elements of my learning contract – which effectively are elements of professional development.

The full essay is posted here with insights to reflective practice in the design arena. Iterative design processes owe much to action research – its all explained here