Posts Tagged ‘Persuasive design’

Neuro Web Design: What Makes Them Click?

Tuesday, June 9th, 2009

 

neuro-web-design

Verdict:  This book may well do for persuasive design techniques what Steve Krug’s Don’t make me Think did for usability. If you are involved in user experience I recommend reading this book.

 

The human brain is complex but this book manages to break it down into parts that we can relate to and is a very accessible and quick book to read.The author, Dr Susan Weinschenk, tells of us having three brains in one. Which certainly explains why it is so necessary to embark on research – with three brains how can we ever second guess our users?

 

She lays out how this complex system works but also states that the unconscious mind makes many of the decisions in our lives. By influencing the unconscious mind though design techniques, we can effectively persuade users to interact with our sites and become more engaged.

 

The book is not really a practical, by the numbers guide, but more about the concepts of why users do the things they do. As such its worth buying and an enjoyable read that gives us insights that are backed up with actual contemporary research.

 

Engagement and optimisation: Success Metrics

Tuesday, March 17th, 2009
sale You hear alot about engagement, and not just in the UX community.

How do you engage your website users? What exactly constitutes the different parts of a website’s content that will attract people and make the website an enjoyable experience for them and a profitable one for your business?


In the first of seven parts, I’ll take a look at what goes into creating an engaged website audience and an optimised site.

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Do you see numbers or people?

Monday, March 9th, 2009

 

omniture banner  

I recently attended  a training course where we were taught how to interpret figures in web analytics software. We learnt about the different reports to use in specific situations and where to look for trends and behaviours. All massively valuable and seen in Google Analytics, Omniture and WebTrends amongst others.

 

Remember – the figures are only a part of the solution
Something strikes me about this software, and web analytics in general. The knowledge of using the system and synthesising the data is really only the beginning of the work (and perhaps the job roles that are needed to be employed).

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User paths for conversion – elements in engagement

Tuesday, June 17th, 2008

 

 

clip_image002   This image was shown during Peter Moville’s talk about IA 3.0. What is interesting about it is how he linked this to Christopher Alexander’s text about design in architecture and also Peter Merholz’s essay Metadata for the Masses. In which he highlights ‘desire lines’ how paving is built once you see the paths that people tread.

If we look at online behaviour, user paths give us a solid idea of routes to content, where they return to and where they tend to go next. Human behaviour tends to follow patterns, see this article about mobile phone usage for an example of how predictable we tend to be. (more…)

IA and its changing general dynamics

Thursday, May 1st, 2008

 

milan   Mathew Milan – The Information Architect and the Fighter Pilot

If you click the image to the left you will go to a response to the presentation by Mathew Milan, that contains the presentation slides with audio and numerous comments from readers beneath it.

From my point of view this was the most thought provoking of the presentations because it touches on elements of my design education, that of reflective practice. But it is really important because of the ramifications of Milan’s observations, and the ensuing discussions

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Persuasion Architecture – getting the ROI on IA

Monday, February 18th, 2008

 

persuasion   Persuasion Architecture has been around for years, Bryan Eisenberg (and his brother Jeffrey) founded the term and has been successfully establishing it as a concept and a measurable process. However, in a recent post, he states that after 7 years we still must be aware of usability and optimising the user experience. Regardless of the passage of time, sites still struggle to be successful. (more…)