Posts Tagged ‘user’

Holistic concept models: an ROI blueprint

Sunday, November 30th, 2008

 

process    I read a post recently that illustrated how concept models are rarely used in the right way and are often  misunderstood. Are they really worth doing at all?

 

Now seems a good  time to expand on the tool that Dan Brown has popularised through his book Communicating Design. Not as simply a stand alone tool but one that can provide a blueprint for giving solid ROI on design, analytics and testing.

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