Posts Tagged ‘Web analytics’

Engagement and optimisation: Success Metrics

Tuesday, March 17th, 2009
sale You hear alot about engagement, and not just in the UX community.

How do you engage your website users? What exactly constitutes the different parts of a website’s content that will attract people and make the website an enjoyable experience for them and a profitable one for your business?


In the first of seven parts, I’ll take a look at what goes into creating an engaged website audience and an optimised site.

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Do you see numbers or people?

Monday, March 9th, 2009

 

omniture banner  

I recently attended  a training course where we were taught how to interpret figures in web analytics software. We learnt about the different reports to use in specific situations and where to look for trends and behaviours. All massively valuable and seen in Google Analytics, Omniture and WebTrends amongst others.

 

Remember – the figures are only a part of the solution
Something strikes me about this software, and web analytics in general. The knowledge of using the system and synthesising the data is really only the beginning of the work (and perhaps the job roles that are needed to be employed).

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Making metrics work

Sunday, October 28th, 2007

The importance of web metrics has always been self-evident in the world of SEO. It is the measurement of key performance indicators, obvious to all, as clear as day in fact. This transparency and the credence of web analytics is a powerful companion to IA strategies, convincing the client is so much easier when real figures can be shown that highlight user behavior. Often it enables you to get over bigger cultural hurdles that your project needs to overthrow, to enable it to be a success.

Beware of the stakeholders one-eyed view…

dilbertpie1 (more…)